Terms of Service

Last updated: 9-4-2026

These Terms of Service ("Terms") govern your purchase of, access to, and use of AI1Up (ai1up.com), including the self-hosted marketing and CRM platform, the AI image, video, page, copy, chatbot and voice features, the membership and commission engine, the white label license, and the member referral and commission program (collectively, the "Service" or the "Software"), operated by Ryan Carlson ("AI1Up," "we," "us," or "our").

By purchasing any Level, creating an account, installing the Software, or otherwise using AI1Up, you agree to be bound by these Terms. If you do not agree, do not purchase or use the Service.

1. Definitions

• Level. One of the five purchase levels described in Section 3 ($25, $50, $100, $250 and $750).
• Install. One deployment of the Software on one domain, on hosting you control.
• Sponsor. The member who referred you and to whom you pay for a Level.
• Reseller License. The one-time $20 license described in Section 11 that grants you the right to resell a Level and to be paid the full sale price on it. It is waived at Level 1.
• Pass-Up. A sale assigned to another member under the reverse one-up structure described in Section 12.
• Provider Accounts. The third-party accounts you supply and pay for yourself, described in Section 9.

2. Eligibility

You must be at least 18 years old to purchase, register for, or use the Service. By registering, you represent that you meet this requirement, that you have the authority to enter into these Terms, and that all information you provide is accurate and kept current.

3. The Levels

AI1Up is sold as five one-time purchase Levels. The Levels are cumulative and are bought in order: each Level requires and includes every Level beneath it, and there is no way to hold a higher Level without holding the lower ones. Prices are one-time and are subject to change for new purchasers.

• Level 1, $25, The System. The page and funnel builder, template library and page cloner, lead capture forms, CRM with pipeline, appointments and calendar, email and SMS automation, checkout, white-label system branding, and the AI Image Studio, together with the trial generations described in Section 7.
• Level 2, $50, AI Video. Adds the AI Video Generator, its generation modes and model picker, and AI Slideshow videos with the storyboard editor.
• Level 3, $100, All AI. Adds the remaining AI features, including AI-written pages, AI-written email and SMS copy, the AI chatbot, and the AI phone agents.
• Level 4, $250, Team and Studio. Adds members and memberships, the multi-level commission engine, replicated funnels, the AI Video Studio, and the administrative AI connection described in Section 16.
• Level 5, $750, Unlimited White Label License. Adds unlimited domain installs, removal of all AI1Up attribution, and the resale rights and obligations set out in Section 5.

Feature descriptions published on the Service, in program overviews, or in level documents are provided to describe the Software as it exists at the time of writing. They are not a warranty that any particular feature will be present, unchanged, or continued, and they are subject to Section 6.

4. License Grant, Resale Rights and Restrictions

Subject to your payment for a Level and your continued compliance with these Terms, we grant you a non-exclusive, non-transferable, revocable license to install and use the Software for your own business purposes.

Levels 1 through 4 license the Software for a single Install. Installing the Software on additional domains requires the Level 5 Unlimited White Label License.

Your right to resell AI1Up

You are entitled to resell every Level you own and hold a Reseller License for, and to be paid the full sale price on it. That right is granted by the Reseller License described in Section 11, which is waived at Level 1 and is a one-time $20 per Level above it, and it is exercised through the commission program described in Section 12.

Reselling under this Section means referring a buyer to AI1Up, taking their payment directly, and activating their account. Each buyer receives their own license from AI1Up on the Levels they purchase, and installs their own copy from AI1Up. You are not distributing, copying or sublicensing the Software yourself, and you do not need the Level 5 license to resell AI1Up as AI1Up.

Selling the Software as your own product, under your own brand and outside the AI1Up program, is a different thing and is governed by Section 5.

What you may not do

Except as permitted by this Section and by Section 5, you may not:

• Distribute, sublicense, rent, lease, or otherwise make copies of the Software available to any third party outside the AI1Up program
• Copy the Software to any Install other than the one your Level licenses
• Remove, obscure, or alter the "Powered by AI1Up" attribution or any other AI1Up branding or notice, which must remain in place at Levels 1 through 4
• Reverse-engineer, decompile, disassemble, decrypt, or attempt to derive the source code of any encoded or protected component of the Software
• Circumvent, disable, or interfere with licensing, qualification, trial-allowance, update, or attribution mechanisms in the Software

All rights not expressly granted are reserved. Nothing in these Terms transfers ownership of the Software to you at any Level.

5. The Unlimited White Label License (Level 5)

This Section covers selling the Software as your own branded product. It is separate from your right to resell AI1Up as AI1Up, which you hold at every Level under Sections 4, 11 and 12 and which needs no Level 5 license.

The Level 5 license permits you to install the Software on an unlimited number of domains and to operate those Installs under your own brand, with AI1Up attribution removed. Unlimited domain licenses are intended primarily for your own use: building, running and branding as many systems as you want, across as many domains as you want, for your own business and your own offers.

You may also sell a white-labeled system outside of AI1Up, on the following conditions, each of which is a material term of these Terms:

• You provide all support to your own clients. A system you sell is your product. The people who buy it are your customers, not AI1Up's. They come to you with their questions, their setup and their problems, and AI1Up has no obligation of any kind to them.
• You may not sell it for less than $425, which is the combined cost of the $25, $50, $100 and $250 Levels. A white-labeled copy is never priced below the ladder it was built from.

You are responsible for the terms, disclosures, refunds, taxes and consumer obligations of any system you sell under your own brand, and for ensuring your own agreements do not purport to bind AI1Up. Selling a white-labeled system does not grant your purchaser any license from AI1Up, any right to resell it further, or any right to participate in the AI1Up commission program described in Section 12.

The AI generation features remain subject to Section 9: your clients must supply and pay for their own Provider Accounts, and you may not meter, mark up, or resell AI generation through your own or an AI1Up account.

6. Updates, and Changes to Features

Your Level grants you access to the Software as it exists and is made available to you from time to time, not to any specific, fixed, or permanent set of features. Every feature described in Section 3 or anywhere else on the Service is provided at our discretion and may change over the life of your license.

Installs pull new versions automatically, including through routine system updates that may be deployed nightly. Any such update may add, remove, modify, or otherwise change one or more features without prior notice to you. We reserve the right, in our sole discretion and at any time, to add, remove, modify, expand, restrict, or discontinue any feature, tool, model, integration, or component of the Software, including AI generation capabilities, automation tools, CRM functionality, the commission engine, and integrations with third-party providers. We are not obligated to maintain, support, or continue offering any particular feature, or to continue supporting any particular third-party model or provider, indefinitely.

Which features are included in, added to, or removed from the Software at any given time is determined solely by us. A change, removal, or discontinuation of a feature under this Section does not entitle you to a refund, credit, or other compensation, and does not constitute a breach of these Terms.

7. Trial Generations at Level 1

An Install that does not yet hold the Level unlocking a given AI feature may receive a limited allowance of trial generations for it, currently 10 AI video generations and 10 successful AI page generations. These allowances are provided as a courtesy and on the following basis:

• They are counted per Install, not per person, and run for the life of the Install rather than resetting on any schedule
• Only a successful generation is counted; a failed run is returned
• Deleting what a generation produced does not return the allowance
• Each allowance stops counting once the account holds a Level that unlocks the feature it applies to, and that feature is then unmetered. Holding an intermediate Level does not lift an allowance for a feature that unlocks above it

The trial allowance is a limit on AI generation, not on how many pages, funnels or assets you may own or create manually. Trial generations still run on your own Provider Accounts and still cost you whatever those providers charge. We may change or withdraw the trial allowance at any time under Section 6.

8. Hosting, Installation and Your Environment

You must provide and maintain your own hosting environment to run your Install, and you are responsible for its configuration, security, uptime, backups, SSL, domain registration, and compliance with your hosting provider's terms.

Where you choose to use the guided installer, you provide hosting credentials so that the installer can create the database, upload and extract files, write configuration, create an email account, add scheduled tasks, and issue SSL. You are responsible for the accuracy of the credentials you supply, for the state of the account you point the installer at, and for revoking or rotating credentials afterward if you wish. You should not run the installer against a hosting account holding data you have not backed up. We do not warrant that any install, retry, or preflight check will succeed in any given hosting environment.

You are responsible for your own data. This includes taking your own backups, and complying with any law that applies to the leads, members, contacts, recordings and messages held in your Install. AI1Up does not hold your data on your behalf and cannot restore it for you.

9. Required Third-Party Provider Accounts and Costs

The Software connects to third-party providers using credentials you supply, and those providers bill you directly at their own published rates. AI1Up does not provide, resell, meter, prepay, or mark up any of it. You acknowledge and agree that:

• AI image and video generation requires your own account. Image and video generation run through your own inference provider key, currently Fal.ai, billed per generation to your account at that provider's price.
• Voice and script AI require your own accounts. Voiceover and voice cloning run on your own ElevenLabs account. AI writing features, including page generation, copy, scripts and prompts, run on your own Anthropic or OpenAI key.
• AI voice calling requires your own provider account. AI calling connects directly to your own Vapi, ElevenLabs, or Bland account, billed by that provider.
• SMS sending requires your own provider account. SMS automation connects directly to your own Twilio, Vonage, or equivalent account, billed by that provider, including any phone number fees.
• Email sending requires your own sender. Email features require your own SMTP relay or sending service, or a connected third-party marketing account.
• Hosting is your responsibility, as set out in Section 8.

Prices shown in the Software before a generation are estimates supplied for convenience and reflect the provider's published rate as understood at the time. They are not a quote from AI1Up, and the amount actually billed is a matter between you and that provider. You are responsible for monitoring your own usage and spending. AI1Up is not liable for provider charges, overages, rate changes, suspensions, outages, content policies, or model deprecations.

You must comply with each provider's own terms and acceptable use policies. Your relationship with each provider is governed solely by that provider's agreement with you.

10. Level Payments Between Members

Payment for a Level is made directly to the member who referred you, not to AI1Up. AI1Up does not process, collect, hold, escrow, or insure these payments, and has no visibility into or control over individual transactions between members. Once your Sponsor confirms receipt of payment, they are responsible for activating that Level on your account.

Marking a member Paid, and marking a member Free. Your member dashboard lets you activate a Level on a member you referred by switching on either Paid or Free. You may mark a member Free on any Level, at any time, for any reason. That is your own decision to give access away and it costs no one else anything. You may not mark a member Paid unless that member has actually paid you, in full, the entire amount of the payment you are marking Paid. A partial payment, a promised or expected payment, a trade, an offset against something else, or a payment made for a different Level is not payment for that Level and must not be marked Paid. If you want to activate a member who has not paid you in full, mark them Free.

Marking a Level Paid is a statement that money actually changed hands. It records a completed sale, and the Software uses that record to determine qualification, pass-ups, roll-ups and commissions for the members above you. Marking a Level Paid when the full amount was not received falsifies that record and takes a sale from another member. It is a material breach of these Terms. Where an activation is found to have been marked Paid without full payment, we may reverse the activation, correct the affected commission records, and remove the member from the commission program under Section 25, without refund.

You are responsible for satisfying yourself as to the method, timing and security of any payment you send to, or accept from, another member, and for any taxes arising on payments you receive. AI1Up is not a party to those transactions and does not guarantee that a Level will be activated, that a payment will be sent, or that any dispute between members will be resolved in your favor.

11. Reseller Licenses and Qualification

The Reseller License is what grants you the right to resell a Level and to be paid the whole of every sale you make of it. You are entitled to resell and to be paid on a Level once you own that Level and hold its Reseller License. The Reseller License is a one-time $20 fee per Level, and it is waived entirely at Level 1, so nothing beyond the $25 itself is required to resell and earn on that Level.

Qualification is tracked per Level, not across the program, so each Level you license is a Level you may resell for the full price. If a member below you sells a Level on which you are not qualified, that commission rolls up to the first qualified member above them. Reseller Licenses are paid to AI1Up rather than member-to-member, and those funds are distributed to members as commissions.

Prices, the amount of the Reseller License, the Levels it applies to, and the waiver at Level 1 may all be changed under Section 12.

12. Commission and Pass-Up Structure

AI1Up operates a member-to-member reverse one-up commission structure under which:

• Every Level pays 100% of its sale price to the qualified selling member, paid directly by the member who joined.
• You pass up your second sale on each Level, one time, to the member who introduced you.
• After that pass-up, every member you introduce passes their own second sale on that Level to you, as does every member later passed up to you.
• Each Level is tracked separately. Your second $50 sale passes up, your second $100 sale passes up, and so on, independently of the other Levels.
• Commissions on a Level you are not qualified on under Section 11 roll up to the first qualified member above.
• Commission payments are made directly between members. AI1Up does not guarantee, process, hold, or insure these payments.

We reserve the right, in our sole discretion and at any time, to modify, adjust, restructure, or replace the compensation plan, including Level pricing, the pass-up structure, qualification and Reseller License requirements, roll-up rules, and any related term described in Sections 10 through 12, with or without prior notice. Changes take effect upon posting to the Service or otherwise notifying members, and apply prospectively to sales and commissions occurring after that point. Continued use of the Service after a change takes effect constitutes your acceptance of the revised compensation plan.

You are responsible for how you present the program. Any earnings claim, projection, screenshot, or income example you publish is yours, must be truthful and substantiated, and must comply with applicable advertising and consumer protection law.

13. AI-Generated Content

Pages, copy, images, videos, voiceovers, scripts, email and SMS sequences, chatbot responses and call summaries created using the Software's AI features are generated by third-party AI models based on your inputs. AI-generated content may contain errors, inaccuracies, or material that does not meet your expectations, and similar or identical output may be generated for other users.

You are solely responsible for reviewing, editing, and approving any AI-generated content before publishing, sending, or broadcasting it, including ensuring it is accurate, that it does not infringe any third-party right, that you hold the rights to any image, likeness, voice, logo or brand asset you supply or clone, and that it complies with applicable advertising, consumer protection, publicity and intellectual property law. Ownership of AI output is determined by the terms of the model provider you generated it through and by applicable law, not by AI1Up.

14. Automated Calling, Messaging and Email Compliance

You are solely responsible for compliance with every law that applies to the messages and calls your Install sends, including telemarketing and robocall laws, automated-dialing and artificial-voice rules, consent and opt-in requirements, do-not-call and suppression obligations, message-frequency and identification requirements, call-recording and two-party consent rules, and anti-spam law, in your jurisdiction and in the jurisdiction of every person you contact. This includes but is not limited to the TCPA and CAN-SPAM where applicable.

You must obtain proper consent before placing automated calls, sending automated messages, or recording a call, and must honor opt-outs promptly. AI1Up does not review, approve, monitor, or take responsibility for the content, timing, recipients or legality of anything your Install sends.

15. Running Your Own Members and Compensation Plan

At Level 4 and above the Software includes a membership and commission engine you may use to run your own members, memberships, pricing and payouts. That engine is separate from, and unrelated to, the AI1Up commission program described in Section 12.

Where you use it, you are the operator of your own program and you alone are responsible for it: for the legality and structure of any compensation plan you design, for your own disclosures, earnings claims and consumer terms, for taxes, payouts and reporting, for the terms you offer your own members, and for the privacy and security of the member data held in your Install. You act as the controller of that data. AI1Up provides software only and is not a party to, sponsor of, or guarantor of any program you run.

16. Administrative AI Connection

Level 4 and above may include an administrative AI connection that lets an authorized administrator work through the panel's own resources by instruction rather than by clicking. This connection is administrator-only, is re-checked on every request, is bounded by the panel's own permissions, and is revocable from the panel at any time.

You are responsible for who you grant administrator access to, for anything done through that connection under your account, and for revoking it when it is no longer needed. Instructions issued through it act on your live data. AI1Up is not responsible for changes, deletions or publications made through the connection at your or your administrator's direction.

17. Account Responsibilities

• You are responsible for maintaining the confidentiality of your account credentials, your hosting credentials, and the API keys for every connected Provider Account.
• You are responsible for all activity that occurs under your account and on your Install, including pages you publish, generations you run, and messages and calls sent through connected automation.
• You must provide accurate registration information and keep it up to date, including the details used to pay you commissions.
• You must notify us promptly of any suspected unauthorized use of your account.

18. Prohibited Conduct

You agree not to:

• Use the Service to send unsolicited spam or unlawful calls, or to violate any applicable anti-spam, telemarketing, call-recording or data protection law
• Attempt to circumvent bot detection, honeypot fields, or other anti-fraud measures on registration or lead capture forms
• Create fraudulent accounts or fake referrals, or manipulate qualification, pass-up, roll-up or commission tracking
• Mark a member Paid on a Level when you have not actually received the full amount for that payment, as set out in Section 10
• Fail to activate a Level that has been paid for
• Sell or promote a Level you do not own or are not licensed to resell under Section 11
• Distribute or white-label the Software outside the AI1Up program except as permitted by Section 5, or sell a white-labeled system below the $425 floor
• Remove or obscure AI1Up attribution below Level 5, or tamper with licensing, qualification or trial mechanisms
• Use the Service to promote illegal products, services, or schemes
• Reverse-engineer, scrape, or interfere with the platform's underlying systems
• Misrepresent AI1Up, its Levels, its features, its commission structure, or potential earnings to prospective members
• Generate or publish content that is unlawful, infringing, deceptive, or that uses a person's likeness or voice without their consent

Violation of this Section may result in suspension or termination of your account and removal from the commission program under Section 25, without refund.

19. Intellectual Property

You retain ownership of the specific content you input and the pages, funnels, campaigns and assets you generate for your own business using the Software, subject to Section 13. AI1Up and its licensors retain all rights in the Software itself, including its source code, templates, prompt libraries, generators, installers, documentation and branding.

Reselling AI1Up under Sections 11 and 12 grants you the right to sell a Level and be paid for it. It does not transfer any ownership of the Software or its intellectual property to you, and the buyer's license comes from AI1Up rather than from you.

The white label rights granted at Level 5 permit you to present and sell the Software under your own brand within the limits of Section 5. They likewise do not transfer ownership of the Software, its underlying code, or any AI1Up intellectual property, and they do not permit you to grant your purchasers any right to resell it further.

20. Third-Party Services Disclaimer

AI1Up integrates with third-party services, including but not limited to Fal.ai and the image and video models it hosts, Anthropic, OpenAI, ElevenLabs, Vapi, Bland, Twilio, Vonage, Mailgun, Postmark, Amazon SES, Stripe, NOWPayments, AWeber, ActiveCampaign, ConvertKit, GetResponse, GoHighLevel, HubSpot, Klaviyo, Mailchimp, Pipedrive, Systeme.io, Whereby, Cal.com and Calendly. We are not responsible for the availability, performance, pricing, output, content policies, or terms of these services, or for any outage, error, deprecation or charge arising from your use of them. Your relationship with each third-party provider is governed solely by that provider's own terms.

21. Disclaimer of Warranties

The Service is provided "as is" and "as available," without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose, title, or non-infringement. We do not warrant that the Software will be uninterrupted or error-free, that it will install or run correctly in any particular hosting environment, that AI-generated content will be accurate, original, or suitable for your purposes, or that any Level will produce any commercial result.

22. Limitation of Liability

To the maximum extent permitted by law, AI1Up and its operators shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, leads, members, or commissions, arising out of or related to your use of the Service. This includes, without limitation, third-party provider charges or outages, hosting failures or data loss, AI-generated content, calls or messages sent from your Install, any commission payment or non-payment between members, any system you sell under Section 5, and any change made to the Software or the compensation plan under Sections 6 or 12.

To the maximum extent permitted by law, our total aggregate liability arising out of or related to these Terms shall not exceed the total amount you paid to AI1Up itself, which excludes payments made to other members under Section 10.

23. Indemnification

You agree to indemnify and hold harmless AI1Up and its operators from any claims, damages, losses, or expenses, including reasonable legal fees, arising from your use of the Service, your violation of these Terms, your use of any connected third-party service, content you generate, publish or send, calls or messages placed from your Install, any program you operate under Section 15, and any white-labeled system you sell under Section 5, including claims brought by your own clients or members.

24. Independent Status

You are an independent purchaser and, where you resell, an independent seller. Nothing in these Terms creates an employment, agency, partnership, franchise, or joint venture relationship between you and AI1Up. You have no authority to make any representation, warranty, or commitment on behalf of AI1Up, and you are responsible for your own business expenses, taxes and legal compliance.

25. Termination

We may suspend or terminate your access to the Service at any time for violation of these Terms.

In addition, we reserve the right, in our sole discretion and at any time, to terminate or restrict the membership of any member whose conduct we determine, in our sole judgment, to be detrimental to the growth, reputation, or operation of AI1Up, whether or not that conduct violates any other provision of these Terms. In that event, the member will retain access to the product features they purchased, but will be removed from the referral and commission program described in Section 12 and will no longer be permitted to promote the Service, refer new members, or earn or receive commissions. Such removal does not entitle the member to a refund, credit, or other compensation.

On termination for breach of Section 4 or Section 5, the license granted in Section 4 ends, and you must stop distributing, selling and installing the Software.

You may stop using the Service at any time. Sections of these Terms that by their nature should survive termination, including Sections 13, 19 through 24, will survive.

26. Changes to These Terms

We may update these Terms from time to time. We will post the updated version on this page with a revised "Last updated" date. Continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

27. Governing Law

These Terms are governed by the laws of The United States, without regard to conflict-of-law principles, unless otherwise required by applicable consumer protection law in your jurisdiction.

28. Contact Us

If you have questions about these Terms, contact us at: